Quick Read About Digital Marketing Courses in Lucknow.
Lucknow has served as the cultural capital of Uttar Pradesh for centuries. Now, it is becoming a digital powerhouse. Many industries are looking to set up their operations there. This is because of the capital city’s developing infrastructure and talented workforce. To capitalize on this boom, students and professionals alike are looking for a stellar digital marketing course in Lucknow.
Join India’s #1
Digital Marketing Institute
In-Depth Curriculum
Let’s work on Live Projects
Get Placed in Big MNCs & Companies
& more…
Job opportunities have increased significantly in the area. In FY 2022, immediately after the pandemic, reports suggested a 14% growth in employment compared to the previous period. The city also witnessed a 7% growth in Gross Value Added (GVA).
These statistics clearly indicate the increasing advent of jobs and placements in the state capital. With this, there is also an increased interest in all the technical skills that come under the holistic umbrella of digital marketing. Pursuing a certified course in this field will help many secure an attractive career for the future.
To help aspiring students in Lucknow, we have compiled a list of the 5 best digital marketing courses. They have been selected on the basis of their popularity, review, and some other important metrics.
Contents
- 1 The Scope of Digital Marketing
- 2 List of Digital Marketing Job Profiles in Lucknow:
- 3 The Top 5 Digital Marketing Courses in Lucknow – Fees, Course, Duration, and More
- 3.1 Overview of Top 5 Digital Marketing Courses in Lucknow
- 3.2 1. WhiteLearn Academy – Best Digital Marketing Course
- 3.3 2. IIMSkills – Highly-Rated Online Digital Marketing Course
- 3.4 3. Digital Vidya – Certified Digital Marketing Course in Lucknow
- 3.5 4. ISB Digital Marketing Course
- 3.6 5. Simplilearn — Top-Rated Online Digital Marketing Course in Lucknow
- 4 Importance of Certifications in Digital Marketing
- 5 Frequently Asked Questions (FAQs):
The Scope of Digital Marketing
The internet revolution in India turned digital marketing into a leading industry in the country. As of 2024, experts have predicted that the sector will reach a market size of ₹539 billion. Thus, digital marketing experts and professionals are currently high in demand.
The scope of the segment also extends to exciting job and placement opportunities. Sub-fields like content creation, SEO, and SMM continue to attract large companies and agencies that offer lucrative salary packages.
The demand for digital marketing has kept pace in Lucknow as well. Apart from emerging MNCs, even local companies and start-ups are seeking talent for related roles. This is mainly due to the importance of content marketing in business. As per a report, around 84% of organizations continue to invest in stellar content strategies globally.
Even local job portals reflect the growth of marketing-related opportunities. On an average day, there are around 150 open positions looking to fill marketing-related roles like SEO specialists, social media managers, and so on. On these portals, entry-level positions may start between ₹15,000-₹20,000 while the starting salaries for certified/experienced professionals can be between ₹25,000-₹35,000.
List of Digital Marketing Job Profiles in Lucknow:
Digital Marketing Manager
PPC (Pay-Per-Click) Specialist
Email Marketing Manager
SEO Specialist/Manager
Content Marketing Manager
E-commerce Marketing Manager
Social Media Manager
Data Analytics Manager
Digital Strategy Consultant
With the rise of IT infrastructure and industries in Lucknow, the prospect of finding marketing-related jobs in Lucknow will only grow larger from here.
The Top 5 Digital Marketing Courses in Lucknow – Fees, Course, Duration, and More
Looking for the best digital marketing course in Lucknow? There are plenty of options to choose from, making things even more confusing.
With this list, you can handpick the one that perfectly suits your preferences.
Overview of Top 5 Digital Marketing Courses in Lucknow
| Institute Name | Course | Course Duration | Course Fee |
|---|---|---|---|
| WhiteLearn Academy | Holistic Digital Marketing Course | Flexible options – 3, 6, and 18 months | Flexible; depends on the chosen course |
| IIMSkills | Highly-Rated Online Digital Marketing Course | 180+ Hours of Online Sessions | ₹34,900 + Goods and Services Tax (GST) |
| Digital Vidya | Certified Digital Marketing Course | Two options—4 months and 7 months | Different fee options depending on the course |
| ISB | Digital Marketing Course | 12 Weeks (4 to 6 hours per week) | ₹1,12,000 + Goods and Services Tax (GST) |
| Simplilearn | Top-Rated Online Digital Marketing Course | 3 Different Courses Last 8 Months; 1 Course Lasts 2 Weeks | Varies; ₹13,999 to ₹1,01,999 |
1. WhiteLearn Academy – Best Digital Marketing Course
Students and professionals alike from anywhere in India, including Lucknow, can take this comprehensive digital marketing course. Depending on your preference, you can either opt for online classes or physical sessions.
WhiteLearn has a rich history of tutoring students to succeed in various fields. They have affiliations with top-rated agencies and initiatives like Orangus India and Startup India. The extensive network helps students apply their skills in various industries and secure attractive placements.
WhiteLearn’s digital marketing course is one of the best in India, providing a dual certification from both WhiteLearn and Orangus. Experts have designed the course curriculum themselves, meeting the latest industry standards. The faculty of the academy is filled with industry leaders. With years of experience, they work closely with students on real-life projects and case studies. These are integral to the students’ learning journey, enabling them to apply their skills to practical scenarios.
The course is designed for both beginners and professionals. The curriculum covers the fundamentals of digital marketing, concepts like SEO, SMM, PPC, and even the workings of Google AdSense. Thus, it is a holistic course that offers plenty of opportunities for learners to make a high-paying career in the field of digital marketing.
Modules Covered:
- Introduction to Digital Marketing
- WordPress
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Content Marketing
- Video Marketing
- Google AdSense
- Affiliate Marketing
Course Duration:
Flexible options – 3, 6, and 18 months.
Course Fee:
Flexible; depends on the particular course chosen by the student.
Contact Details:
- Institute Name: WhiteLearn Academy
- Phone: 09810106326
- Email: [email protected]
2. IIMSkills – Highly-Rated Online Digital Marketing Course
Students looking for a purely online digital marketing course in Lucknow can opt to get their certificate from IIMSkills. It is one of the most renowned academies in India for learning new skills on virtual platforms.
IIMSkills is especially famous for having a good faculty-to-student ratio. This allows instructors to give unparalleled attention to each and every pupil throughout their learning journeys. The institute also favors only small batch sizes so that everyone can learn at a comfortable pace.
At IIMSkills, the academy prides itself on hiring only industry leaders with over 12 years of experience in digital marketing. This allows students to learn from people who have worked on live projects in the field and grow tremendously under their guidance.
Modules Covered:
- Digital Marketing Fundamentals
- WordPress Website Development
- Search Engine Optimization
- Search Engine Marketing (Google Ads)
- Social Media Marketing (Ads)
- Social Media Marketing (Organic)
- Email Marketing
- Content Writing & Copywriting
- Video Editing
- Graphic Designing 101 Using Canva
- Marketing Automation
Course Duration:
180+ Hours of Online Sessions and Live Training on the Internet
Course Fee:
Course Fee ₹34,900 + Goods and Services Tax (GST)
Contact Details:
3. Digital Vidya – Certified Digital Marketing Course in Lucknow
Digital Vidya offers a comprehensive digital marketing course on online platforms. It leverages the latest ed-tech tools and technologies to ensure that students enjoy the best learning experience under expert mentors.
Founded in 2009, the academy has taught 1,00,000+ successful students and professionals since its inception. The classes are job-oriented and focus on upskilling learners and helping them find exciting job opportunities in their fields of interest.
Placement support is something that Digital Vidya takes very seriously. Offering comprehensive training and support to students, it focuses on helping professionals break into the industry and become leaders/experts in their respective domains.
Modules Covered:
- Search Engine Marketing (SEM) [Google Adwords]
- Email Marketing
- Search Engine Optimization (SEO)
- Inbound Marketing
- Social Media Marketing (SMM)
- Web Analytics
- Facebook Marketing
- 15 Specialized Digital Marketing topics
Course Duration:
Two Options—4 months and 7 months
Course Fee:
Different fee options depending on the course undertaken.
Contact Details:
4. ISB Digital Marketing Course
ISB – Executive Education is a renowned name in the ed-tech sector. It offers a comprehensive digital marketing and analytics course tailored to the needs and preferences of any ambitious student in Lucknow.
The course is completely online. It helps students upskill in different sub-domains through 200+ pre-recorded videos and lectures taken by top faculty from the Indian School of Business. Apart from regular sessions, students also engage in 20+ practical assignments and live projects to gain real-life work experience and learn how to apply virtual skills in different situations.
The curriculum is streamlined and future-proof. It covers various modules and masterclasses focused on the fundamentals of digital marketing as well as the role of generative AI in the field. The course outline also features more than 10 real-world case studies that focus on leading brands.
Modules Covered:
- Marketing in the Digital World
- Customer in the Digital World
- Customer Journey
- Reaching and Engaging the Customer
- Making Digital Work: Strategies for Paid Ad Campaigns
- Email, Display, and Social Media Advertising
- Strategies and Evaluation: Metrics and ROI
- Digital Strategy and Analytics
- Digital Marketing: Strategy, Planning, and Execution
- Emerging Technologies for Digital Marketing
- Generative AI in Digital Marketing
Course Duration:
12 Weeks—(4 to 6 hours per week)
Course Fee:
₹1,12,000 + Goods and Services Tax (GST)
Contact Details:
5. Simplilearn — Top-Rated Online Digital Marketing Course in Lucknow
Simplilearn is one of the largest ed-tech companies in India. It offers courses in various fields, from digital marketing to specializations in sub-fields like Search Engine Optimization and Social Media Marketing.
Their virtual digital marketing course, in particular, is one of the most popular in India. The academy brings in experts from various fields to coach students and give them practical exposure. The approach to teaching is quite job-oriented, helping learners get placed with lucrative and attractive offers.
An interesting thing to note about Simplilearn is that it is very flexible in terms of student preferences. Because of the magnitude of the company, they offer multiple courses in the same field. Their digital marketing course, for instance, comes in four different options, each with a varying number of classes, duration, and variable fee structures. Students can weigh their options and choose the one that fits their preferences perfectly.
Course Outline:
- Mastering SEO
- Content Marketing
- PPC and Digital Analytics
- Mastering Social Media
- Mobile Marketing
- Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (with Facebook Blueprint Voucher)
- Digital Marketing Capstone
Course Duration:
3 Different Courses Last 8 Months || 1 Course Lasts Two Weeks – All Online
Course Fee:
Varying || Ranges from ₹13,999 for the shortest course and ₹1,01,999 for the longest course spanning 8 months
Contact Details:
Importance of Certifications in Digital Marketing
Pursuing a digital marketing course in Lucknow can be helpful for aspiring learners. Apart from upskilling your professional abilities, these courses also help you get valuable certifications. These are important as they make the candidate more credible, improving their chances of securing good job/placement opportunities.
More and more employers in the field of digital marketing are looking for industry-recognized certificates. Pursuing a holistic course with valid credentials, therefore, streamlines a professional’s entry into the corporate world and helps them kick-start their career smoothly.
Lastly, these certificates also create the impression that the candidate is updated according to the latest industry standards. Since the top-notch courses are tailored to meet different evolving landscapes, getting a certification implies that the candidate is well-versed in the latest updates and is employable as per the current situation.
Because of these reasons, pursuing a stellar digital marketing course should be a priority for any aspiring professional in the field.
Conclusion:
Pursuing a digital marketing course in Lucknow can be a good decision for career advancement. With various academies like Whitelearn offering comprehensive learning experiences, students can upskill themselves and become more employable.
There is also a significant increase in the number of job opportunities emerging in the field of digital marketing, especially in India where the internet revolution is increasing online activity exponentially. As such, investing in a stellar online marketing course in India should be a priority for any aspiring learner in the field.
Frequently Asked Questions (FAQs):
1. What prior skills or experience do I need to enrol in a digital marketing course?
Normally, students and learners do not require any prior skills or expertise in digital marketing to pursue a paid course. At institutions like Whitelearn Academy, the digital marketing course is specifically tailored to meet the diverse requirements of both experienced professionals and individuals.
2. What are the skills that I will learn from these digital marketing courses?
These courses have a diverse curriculum. But one can expect to become proficient in demanding skills like SEO, SMM, PPC, content creation, and so on.
3. How often should I update my digital marketing skills and certifications?
Students should opt to get a new digital marketing certification at least once a year. This will keep them updated about the latest industry trends and help them learn new in-demand skills.